The world is full
of why.
Why do magnets attract? Why does an apple fall? Explore the little wonders of everyday life, with simple explanations, pictures and a healthy dose of curiosity.
Feed your curiosity✧ No background knowledge needed. Just a curious mind.

curious!
Small questions.
Fascinating answers.
From your fridge to the blue sky, ordinary things have some extraordinary science behind them.
Why is the sky blue?
Air is transparent. Sunlight looks white. So why does a blue sky glow above us?
Why do things fall down?
A pen slips off a table and lands on the floor. Why doesn't it simply float toward the ceiling?
Why do magnets attract each other?
Sometimes they snap together. Sometimes they refuse to meet. What is behind this little magnetic mystery?
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Coming up next
How does a rainbow form?
The Sun comes out after the rain and a colourful arc appears. Those colours were there all along.
Why are soap bubbles round?
Whatever shape the wand is, a free bubble becomes round. Its thin skin has a good reason.
Why does ice float on water?
An ice cube is solid, yet it doesn't sink. Water does something unusual when it freezes.
Follow your curiosity.
Sometimes the best discovery begins with a question you have never thought to ask.
Science is closer
than you think.
You do not need a laboratory to explore the world. A glass of water, a magnet or a look out of the window is enough to get started. We explain what is going on without burying curiosity under technical terms.
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